I began consistently freelancing in August 2022 with my first client, Aira. Currently I also contribute regularly to USAToday and MoneySuperMarket, primarily writing personal finance and small business copy.

I took on the role of Lead Writer and Editor at an agency called Intent, and was given charge of a remittance service comparison website - MoneyTransfers.com.. Key responsibilities included content writing and editing, commissioning graphics and data tables, analysing data sets, editing work from freelancers, and long term strategy. Accomplishments improvements in rankings and traffic, and a successful content migration to a bespoke CMS..

In my capacity as Content Manager of Insurance, I owned the content production process from briefing to publication. This included conducting in-depth research into key SEO metric to create a strategy, commissioning content pieces to in-house and freelance writers, editing work to high standards incorporating the brand’s unique tone of voice, mentoring junior writers, and uploading content to site using our bespoke CMS. Key responsibilities included commissioning, writing and editing copy, including guides, articles, meta copy and long-form projects, working with datasets to find content-worthy stories and collaborating with designers to produce graphics, creating a bespoke content tracking document to manage workflow for the team. managing in-house and freelance writers, and accomplishing goals innovatively through connections and resources not specified in the job role. Accomplishments include consistent ranking and search traffic improvements across multiple channels, nominations for performance- and team-related awards, and life-long connections superseding professional relationships

After a year at MoneySuperMarket I was offered a permanent role as a staff copywriter. Initially this was a continuation of my previous role, however I proved myself more than capable of going above and beyond the job description. Key responsibilities included content production, commissioning graphics and data tables, analysing data sets, tracking content production and performance in a monthly report, editing work from freelancers and junior writers, and leading the team in short-term absence of a line manager. Accomplishments include consistent ranking and search traffic improvements across multiple channels, nominations for performance- and team-related awards.

As part of my continual professional development I took on an opportunity that gave me more of a lead point in SEO content. I was responsible for creating the overall digital strategy, taking into consideration the challenges that come with a website that has a low domain authority and no paid support. Key responsibilities included leading content strategy planning and implementation and producing SEO-focused copy. Accomplishments include integrating an SME into the modern digital environment, and improving rankings through researched SEO goals.

After finishing an MA I came back to copywriting in a contractor capacity, quickly earning recognition on both a professional and personal level. I vastly exceeded the expectations of the role, taking on multiple duties ahead of more experienced copywriters due to my ability and enthusiasm. Key responsibilities included producing SEO-focused copy and researching keyword metrics and competitor content to inform production. Accomplishments include consistent improvements in ranking and traffic, and promotion from contractor to fixed-term contract, later to permanent.

At agenda21, I specialised in content production for a variety of clients, including The AA, Equifax, Jurys Inn, The Hotel Collection, Air New Zealand, and Essilor. Key responsibilities included producing press releases, news articles, guides, and long-form content including a digital cook-book, and Collaborating with graphic designers to produce infographics. Accomplishments include consistent ranking improvements and increased web traffic, and a client described my work as “The best copy they’d ever had written for them”, which was nice to hear.

My first editorial role was at my university’s student-run newspaper, Le Nurb (see Brunel, backwards), and my contributions earned me an Editor of the Year nomination at that year’s Media Society Awards. Key responsibilities included collating articles from third-parties, including athletes, coaches and media heads, and building a network of sport-related news sources across the university. Accomplishments include a nomination for Editor of the Year award.